Maximilian Veers is a human Imperial Army general, played by Julian Glover in The Empire Strikes Back (1980). He commands the AT-AT assault on Echo Base from the lead walker's cockpit and takes out the Rebel shield generator personally.
Veers matters out of proportion to his screen time because he is the counter-example: no Force powers, no scheming, no failure. The Empire's ground campaign on Hoth is the one operation in the original trilogy that goes exactly to plan, and he is the reason.
Catalogue entry. This figure has a verified record here rather than a full write-up — the encyclopedia labels its own depth instead of padding it.