Four trades, two states,
38 technicians — and one
screen the owner trusts.

Oklahoma and Texas, side by side

Oklahoma 7,276 jobs and $5.95M; Texas 1,275 jobs and $729K. Two markets, one set of numbers, each filterable on its own.

Ad spend splits the same way

Every campaign is read for the trade it sells, so plumbing spend is held against plumbing revenue instead of one blended pot.

We start 8 May 2026

One key, no double counting

Entity, date, channel, campaign. A hand-entered row and the connector's later pull share that key and overwrite, so the same dollar is never counted twice.

Local Services is held to the same bar

Charged-lead cost feeds the same table as the ad accounts, so Local Services carries a real cost per customer instead of sitting in its own dashboard.

Mismatches are reported, not buried

Spend with no attributed revenue, and revenue with no spend row, both get listed so a renamed campaign cannot quietly vanish from the maths.

$96 and $93 per new customer

October so far: paid media won 488 new customers on $46,780, Local Services 156 on $14,470. Both numbers are on the screen, not in a spreadsheet.

Every stage clicks through

Tap 435 bookings and you get the 435 jobs. Tap the open estimate figure and you get the estimates behind it.

Direct is a real bucket

$191K of October revenue traces to no attributed call, and the page says so rather than pushing it onto a paid channel.

gracoac.com

Three offices across two states behind one front door. A visitor picks North Texas, Central Oklahoma or Southern Oklahoma and lands in the right market, with the right number and the right licence on the page.

calltripleplay.com

The Oklahoma brand, and the one the rest of this deck measures: 1,035 pages, the priced estimator, the booking flow and the click tracking all live here.

All three trades, not just the big one

Heating and cooling pays the bills, so plumbing and electrical content normally never gets written. Here they get equal shelf space — which is the only way those two trades ever get found.

Written to be quoted by an assistant

A direct answer in the first paragraph, structured data underneath, and a machine-readable index of the whole site — because a growing share of these questions are now asked of an AI rather than typed into a search box.

Every answer ends somewhere useful

The relevant service page, the estimator, or the booking flow — and the claims in the call to action are limited to ones the company's own site already makes.

So the site remembers the click instead

An endpoint on the company's own platform stores the Google or Microsoft click id and campaign tags in a first-party cookie for 90 days. No third-party pixel, no data in a tool they do not own.

Then the tap names the ad

When that visitor taps the number, the tap ties the call arriving seconds later back to the session — and so to the campaign. The dialled number still decides the channel; the tap decides which ad inside it.

It cannot be used to snoop

The company is resolved from the request's own origin against an allowlist, never from anything the browser claims, and every response is identical — so it cannot be probed.

164 days of posts already scheduled

Google holds the schedule, not our server, so a machine that misses a night costs nothing. 684 finished jobs queued behind it, every caption editable first.

Photos filed to the right tab, automatically

Ten per run, geotagged and renamed from the real job. An attic furnace files as interior, a condenser on its pad as exterior — Google treats those tabs differently.

Plumbing and electrical get a weekly quota

Left alone, a heating and cooling company posts nothing else. Two posts a week are reserved for each smaller trade, on purpose.

No claim their own site does not make

They do not advertise free estimates, so no post offers one. Calls to action come from what the site itself says: 24/7 dispatch, a flat rate approved before work starts, financing, veteran owned.

77,132 calls logged this year

25,860 of them inbound, from 13,296 distinct numbers. Each one carries its channel, its outcome and the job it became.

Rang and nobody answered

A standing list of the last seven days, each with a call-back button. Twenty-one on the day this was taken.

Messages awaiting a reply

Every thread where the customer spoke last, oldest first — fourteen of them, one tagged a paid lead that is still not booked.

10,924 transcribed, 8,308 graded

Since grading went live on 9 July. October alone scored 3,349.

79.8 in August, 87.1 in October

The first full month of scoring averaged 79.8 out of 100. Two months later the floor had moved to 87.1 and stayed there.

Graded for what it is

Booking calls, outbound follow-ups and sales calls each get their own rubric — 4,759, 2,951 and 306 of them — so a follow-up is not marked down for not booking.

Three things count as a lead waiting

An unanswered call, a call the caller gave up on after we picked up, and a paid Google lead. All three go on the same clock — 1,318 of them between August and October.

A customer who rings three times is one lead

Repeat dials collapse into one episode and the clock starts at the first ring — the least flattering choice, and the only one that matches how long the customer has actually been waiting.

And the leak it found: missed calls

Only one in three unanswered calls was ever reached again, and most of those customers rang back on their own. That is now a named queue, nine deep today, oldest first — not a number nobody knew.

33.2% booked, year to date

1,294 bookings from 3,896 real chances — not from the 70,984 calls, because most calls were never a booking opportunity.

Part-finished windows are marked

A window still running is flagged “so far”, and totals are not compared across windows of different length — only rates are.

The page warns about itself

Windows graded from a thin slice of calls carry a warning triangle and an AI-coverage percentage, so an early figure is never mistaken for a settled one.

Unassigned is a number, not a surprise

Work with nobody on it sits in its own column all day, counted.

Trade on every card

Heating, plumbing or electrical, so a board of 46 jobs reads at a glance.

Filtered by business unit

Oklahoma or Texas, one trade or all of them, one technician or the whole roster.

A price, not a contact form

The visitor answers a few questions, gets a real number for a real system size, and we keep the quote — $16,949 for a 3.5 ton gas furnace on the top row.

Hot, warm or nurture

Each lead is tiered on what it quoted and how it behaved, so the office works the hot ones first instead of the newest ones first.

Checked against ServiceTitan

Every row says whether that person reached the field-service system — four of these eight had not, and would otherwise have been lost.

1,767 Local Services leads this year

$99,536 of charged-lead cost, every lead landing in this inbox with its thread attached.

Replied to automatically

The first answer goes back through Google within the minute, and an hour later it circles back by name: “Just circling back so we can get this drain unclog scheduled in Warr Acres.”

One click into ServiceTitan

The customer and the booking are created from the thread, so nobody retypes a name and a number into another screen.

Ron Gregory

Owner, Triple Play Home Services

Alan C.

General Manager, Graco

We build the software, not just the ads

The platform in this deck is ours. That is why the call grading, the dispatch board and the daily briefs all read from the same data instead of four disconnected tools.

Home services is the specialism

Garage doors, heating and air, plumbing and electrical. Across the platform we have logged more than 110,000 calls, transcribed over 11,600 and graded over 9,200.

Scottsdale, Arizona

Working with operators nationwide. Founded and run by Jeff Beasley.