Mitth'raw'nuruodo — Thrawn to the Imperial officers who could not or would not pronounce his core name — is a Chiss male — born on the Ascendancy backwater of Rentor in current canon, on the Chiss capital of Csilla in Legends — and the most consequential character ever created for Star Wars fiction outside the films.
Timothy Zahn introduced him in Heir to the Empire in 1991 as the last surviving Grand Admiral of the Imperial Navy, returned from the Unknown Regions five years after the Battle of Endor to reassemble what was left of the fleet. The character was distinguished by blue skin, red eyes, an unnervingly level manner, and a method: study a culture's art, and you can predict how it will fight.
The two Thrawns
When Lucasfilm reset its continuity in April 2014, the original Thrawn became part of Star Wars Legends. He was returned to current canon in the Star Wars Rebels television series in 2016, and Zahn rewrote his origin — and later his childhood, in the Ascendancy prequels — in the novel Thrawn (Del Rey, 2017).
The canon version is meaningfully different. He begins as an outsider — found alone, brought to Coruscant as a curiosity, and made to climb a naval hierarchy that is openly hostile to non-humans. The Legends version arrives already at the top. Both are worth your time; they are answers to different questions.
Why he endures
Because he is competent in a franchise that mostly writes villains as powerful. Thrawn does not have the Force. He cannot intimidate his way out of a bad position. What he has is preparation, patience, and a willingness to promote people who are better than his peers would tolerate — and that makes him the rarest thing in this fiction, an antagonist whose defeats feel earned rather than arranged.