About Bluefrog

AI didn't create our technology company. AI expanded what our technology can do.

Bluefrog is a veteran-owned AI systems integrator. We have been writing production software since 1997 and building intelligent integration platforms since 2001 — long before "AI" was a line item on anyone's budget. Tulsa roots. Scottsdale, Arizona today.

1997

Technology Development Begins

2001

First AI Integration Platforms

TUL → SCT

Tulsa Roots · Scottsdale Today

VET

Veteran-Owned Company

The Short Version

An engineering company that AI happened to.

Most companies selling AI today were founded after the models became easy to call. Bluefrog was not. We started in 1997 writing databases, business applications and early web systems for companies that needed software to do a specific job. By 2001 the work had moved into intelligent integration — systems that watched real data sources, decided something, and acted without a human in the loop. One of those was an early real-time mobile tornado alert system in Oklahoma: ingest live weather data, evaluate it against location, push an alert to a phone. That is an event-driven intelligence pipeline. We just didn't have a marketing word for it yet.

That is why our positioning is not "we added AI." Modern language models made a hard part easier — comprehension. Everything around comprehension is still integration engineering: authentication, rate limits, schema drift, idempotency, queues, retries, permissions, reconciliation and the unglamorous business rules that decide whether an automated action is correct. We had already been doing that work for two decades. See what we mean by Operational AI and how the integration work is actually structured.

bluefrog · company profile

Discipline

AI Systems Integration

Founded

1997

Integration Platforms

2001 →

Ownership

Veteran-Owned

Headquarters

Scottsdale, Arizona

Origin

Tulsa, Oklahoma

Delivery Model

Platform + Custom Engineering

Strongest Vertical

Home Services

Not

A chatbot vendor. An ad agency. A template shop.

History

We've been early before. Repeatedly.

Being early is not a personality trait — it is a consequence of building infrastructure instead of chasing formats. Each of these was the same engineering job pointed at a new surface.

1997

Custom software and technology development begins

Databases, business applications and early web systems built for companies that needed software to do a specific operational job.
2001

AI integration and intelligent platforms

Intelligent integration technology, including one of the early real-time mobile tornado alert systems in Oklahoma — live data in, automated evaluation, alerts distributed to mobile devices at scale.
2006

Recognized as a small business worth watching

Tulsa Metro Chamber small business honors. The same year, the company's community platform work in Tulsa was covered by the local business press.
2007

Oklahoma "Achievers Under 40"

Founder Jeff Beasley profiled by The Journal Record among Oklahoma's Achievers Under 40.
2008

Mobile, before mobile was the default

mobiManage launches as a mobile web platform. Appointment to the dotMobi Advisory Group — thirteen people worldwide writing policy and operating procedure for the .mobi top-level domain — and contributing membership in the Mobile Commerce Task Force — the group working on standards for e-commerce transactions on the mobile web. The Journal Record reported the company as the only Oklahoma group certified with the .mobi domain. Multiple Addy Awards and WebAward recognition for client work, and several dotMobi “Site of the Week” selections. Speaking at industry conferences on where the mobile web was going.
2009

Innovator of the Year

The Journal Record names mobiManage an Innovator of the Year. The platform powers mobile experiences for tourism bureaus, restaurants, universities and homebuilders — including Lennar's mobile launch.
2010

Platform scale

Destination marketing organizations, CVBs and multi-location businesses deployed on one platform — the shape of every SaaS engagement we've built since.
Enterprise

Payments, identity and infrastructure

Technology for the GE CareCredit system. A kiosk-based payment platform for US Payments designed around PCI and NACHA requirements. ICANN's first mobile site. Simpleview's initial mobile platform, used to deploy mobile web experiences for hundreds of CVBs and Chambers of Commerce.
Automation

Business automation and SaaS

A substantial portion of BizIQ's internal technology infrastructure — automation, management systems, CRM technology, operational tools, workflow and marketing automation. E-commerce and membership platforms for the Tulsa Zoo. Streaming, subscription and commerce for Roger Raglin Outdoors.
TODAY

Operational AI

Voice intelligence, AI evaluation, revenue and marketing intelligence, and automation — running on the same integration foundation, wired into ServiceTitan, Google, Meta, CRMs and custom APIs.

See the engineering behind these projects → · Read the press archive →

The Pattern

Same job. New surface. Every decade.

Connect to a system of record, understand what is happening inside it, evaluate it against a standard, and act. The surface keeps changing. The engineering doesn't.

EARLY WEB & DATABASES

REAL-TIME ALERTS

MOBILE PLATFORMS

PAYMENTS & PCI

CRM & AUTOMATION

OPERATIONAL AI

We build, we don't resell

Bluefrog writes the integration code. When a vendor API is missing what a client needs, we build the middle layer rather than telling the client their business is wrong. That is the premise behind custom AI development and custom API work.

Platform first, custom where it matters

If the Bluefrog Intelligence Platform solves 80% of the problem, we configure it and customize the remaining 20%. If the technology doesn't exist, we build it. Nobody gets a rebuilt wheel, and nobody gets forced into a template.

Measured, not asserted

Every system we ship is instrumented. If AI evaluates a call or an automation touches a customer, there is a record of what it saw, what it decided and what happened next. Opinions are cheap; revenue data is not.

Leadership

Who you actually work with.

Bluefrog is a small senior team. There is no layer of account managers between the client and the engineer who wrote the integration.

Jeff Beasley — Founder

Computer science at the University of Tulsa. Veteran of the Oklahoma Army National Guard, which is why Bluefrog is a veteran-owned company. He has been shipping production software since 1997 and still reviews architecture on active engagements. He holds the federal information security certifications issued against the NSTISSI and CNSSI national training standards — see information security.

Alongside Bluefrog he has founded and built several companies and products — Straxis, a Tulsa interactive technology company he later sold; mobiManage, the mobile platform named Innovator of the Year; Postcard Burst, a veteran-owned direct mail platform; and SnugSpin, a hardware product with a patent pending. During the mobile web era he served on the dotMobi advisory group and chaired e-commerce standards work as a contributing member of the Mobile Commerce Task Force.

Outside the code, the through-line has been building things in public: founding board member of Tulsa Young Professionals, the executive committee of the Tulsa Convention & Visitors Bureau, the advisory board of the Tulsa Sports Commission, the Tulsa Metro Chamber Government Affairs Committee, fundraising committee leadership for the Cystic Fibrosis Foundation, years of youth sports coaching, and multi-year participation in the Tulsa Zoo's "One Wild Challenge" conservation expeditions — including a climb of Mt. Rainier to raise capital for the zoo. The press archive documents most of it.

The company splits its time between Scottsdale, Arizona and Oklahoma City and Tulsa, Oklahoma — which is not an accident. Bluefrog started in Oklahoma, and a large share of the home services and trades work that shaped the platform is still there. Being in both markets keeps us close to the operators we build for.

bluefrog · recognition record

Year	Recognition	Source
2006	Small business honors	Tulsa Metro Chamber
2007	Oklahoma "Achievers Under 40"	The Journal Record
—	NSTISSI 4011 · CNSSI 4012 · 4013A · 4014A — federal information security certifications	National training standards
2008	Reported as the only Oklahoma group certified with the .mobi domain	The Journal Record
2008	Addy Awards (multiple)	American Advertising Federation
2008	dotMobi Advisory Group — one of 13 members worldwide setting policy for the .mobi TLD	dotMobi
2008–09	dotMobi “Site of the Week” selections (several)	dotMobi
2008	Mobile Commerce Task Force — contributing member	Mobile Commerce Task Force
2008	WebAward	Web Marketing Association
2009	Innovator of the Year — mobiManage	The Journal Record

Historical recognition, documented in the Bluefrog press archive.

Today

The awards are history. The work is current.

Our strongest engineering isn't twenty years old — it's this quarter's. History is useful because it explains why we build the way we do, not because it is the product.

Today Bluefrog connects AI with the systems a company already runs: field service management, CRM, phone systems, ad platforms, websites, databases and internal tools. A call comes in and becomes a transcript, a summary, an intent, a bookability judgment and a rubric score. A booking in ServiceTitan gets tied back to the ad that produced it. A pattern in the data becomes an alert a manager can act on before the month closes. When a client needs something no platform sells, we build the software.

That work is deliberately unglamorous. It is also the difference between AI that demos well and AI that changes a number on a P&L. If you want to see what we've built and how, start with our work — or just tell us what you're trying to solve.

AI is easy to access. Making it useful is hard.

Bluefrog makes AI useful by integrating it with the way your business actually works — your software, your calls, your customers, your marketing and your revenue.

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Technology development since 1997 · AI integration platforms since 2001