LSA charges you per lead.
Bluefrog tells you what each one was worth.

The LSA interface gives contractors a lead list, a charge per lead, and a place to mark outcomes. What it cannot give you is the operational truth: whether the caller was in your service area, whether they wanted a service you sell, whether the call was answered, whether a booking was attempted, whether a job was ever scheduled, and what that job eventually produced.

Those facts exist — they just live in your phone system, your CRM and your field service platform. Bluefrog builds the join. LSA lead records are pulled and matched to the call recording, the CRM contact and the booked job, so every charged lead can be evaluated against what it turned into rather than what it was labeled.

For home services operators this is usually the single fastest place to find money, because the channel bills per lead and the lead mix moves week to week. See how the wider picture assembles in Home Services AI and Revenue Intelligence.

Every phone lead is transcribed and evaluated against your configuration: the services you actually sell, the geography you actually cover, and the standards you set for how a call should be handled. The output is a structured record — requested service, location signal, answered or missed, booking attempted or not, plus a plain-language summary and the supporting transcript.

That record does two jobs. It surfaces the small number of charged leads that deserve a human look before your team spends time in the LSA interface. And it separates the two very different failure modes that look identical in a spreadsheet: leads that were never viable, and viable leads your team did not convert.

The second category is usually larger, and it is entirely within your control. Rubric evaluation scores handling against your own standards — greeting, discovery, urgency, appointment attempt — so coaching is based on evidence rather than impression.