Bluefrog is a Mailchimp Pro Partner.
Email and automation wired into your customer data — not run beside it.
Most email programs are judged on opens and clicks because that is all the sending platform can see. Bluefrog connects Mailchimp to the systems that hold the customer, the service history and the invoice — so segmentation is driven by what you actually know about people, and campaigns are measured on the work they produced.
Partner Tier
Mailchimp Pro Partner
Mailchimp & Co, reviewed on an ongoing basis
Certification
Mailchimp Certified
Platform certification held by the team managing your account
Behind It
A software company, not a send shop
Systems integration since 1997 · AI integration since 2001
A tier inside Mailchimp & Co.
Mailchimp & Co is Mailchimp's program for agencies managing client accounts. Pro Partner is a tier within it, reviewed on an ongoing basis.
Demonstrated proficiency
The tier is earned against Mailchimp's own criteria for platform skill and for managing client accounts at a sustained level — not bought, and not permanent if the work stops.
Partner tooling & support
Partner-level account management, a support path built for agencies, and earlier access to platform changes than the standard dashboard exposes.
It is not a results guarantee
Mailchimp recognizes the manager, not the outcome. The useful question is whether your email program produced booked work — which is a measurement problem, not a badge.
The program, the data behind it, and the plumbing.
Audience & segmentation
A Mailchimp audience is only as good as what you know about the people in it. We sync customer records, service history, equipment age, membership status and job history from the operational system, so segments reflect the business rather than a signup date.
Customer journeys & automation
Maintenance reminders, post-job follow-up, review requests, membership renewals, reactivation of customers who have gone quiet, seasonal campaigns timed to the work you want. Triggered by events in your systems, not by a calendar someone has to remember.
Mailchimp API integration
Two-way integration between Mailchimp and ServiceTitan, a CRM, a booking system or a custom database — so audiences stay current without exports, and email activity lands back on the customer record where the rest of the business can see it.
Deliverability & list health
Authentication (SPF, DKIM, DMARC), sunset policies for dead addresses, re-engagement before suppression, and the unglamorous hygiene that decides whether the campaign reaches an inbox at all. Deliverability is infrastructure, and we treat it that way.
Content & templates
Templates that survive the real inbox — dark mode, mobile, image blocking, accessibility. Content produced at a cadence you can sustain, with AI assistance where it earns its place and human review where it matters.
Reporting on revenue, not opens
Email reported next to paid search, Local Services Ads and Yelp — same definition of a booked job, same revenue figures, genuinely comparable. Open rates stay on the page as a diagnostic, where they belong.
The list is the asset. Most of it is sitting in another system.
Most email programs run on a fraction of what the business knows. The sending platform has an email address, a signup date and an engagement history. The operational system has the whole customer: what was installed and when, what failed last winter, whether they are on a membership, what they spent, whether anyone followed up on the estimate they never accepted. That second set is where the relevant messages come from.
Bluefrog is a software company that has been integrating systems since 1997. We connect Mailchimp to the place the customer actually lives, keep the audience current through the API, trigger journeys from real events, and then match campaigns forward to the jobs they produced. The Pro Partner tier says we know the platform. The integration is what makes the program worth running.
Mailchimp and the Mailchimp logo are trademarks of Intuit Inc. Bluefrog is an independent agency participating in Mailchimp & Co. Partner status indicates program participation; it is not an endorsement or a guarantee of marketing results.
Four kinds of Mailchimp work, and they are not the same job.
Most teams need two or three of these. Hiring one person who claims all four is usually how an email program ends up mediocre at each.
Template development
Hand-built, tested templates rather than drag-and-drop output that falls apart in the wild. Dark mode, mobile, image blocking, accessible markup and the older desktop clients your customers still read mail in. Built once as a reusable system, not per campaign.
Automation & customer journeys
Journeys designed around what happens in the business — a job completes, a membership lapses, an estimate goes unaccepted, equipment reaches an age — and wired to the events that signal them, so the timing is real rather than guessed.
Campaign management
Someone owning the calendar, the segmentation, the offer, the send and the follow-up analysis. Steady cadence beats heroic one-off sends, and most programs stall because nobody owns the week-to-week.
Integration & migration
Mailchimp connected to ServiceTitan, a CRM, a booking system or a custom database through the API — or moved onto or off Mailchimp without losing audience history, automations or deliverability reputation in the process.
AI is easy to access. Making it useful is hard.
Bluefrog makes AI useful by integrating it with the way your business actually works — your software, your calls, your customers, your marketing and your revenue.
Technology development since 1997 · AI integration platforms since 2001