ServiceTitan holds the truth about your revenue. We connect AI to it.
Bluefrog integrates with the ServiceTitan API to join operational reality — bookings, dispatch, jobs, estimates, sales and revenue — with the marketing, call and customer systems that created the opportunity in the first place. Not another attribution report. One connected journey.
Marketing systems stop at the lead.
ServiceTitan starts at the booking.
The most expensive gap in home services is the one between those two sentences. Bluefrog closes it end to end.
Ad platforms report clicks, calls and cost per lead. They have no idea whether the technician arrived, whether the estimate closed, or what the job was worth. ServiceTitan knows all of that — and has no idea which keyword, which Local Services Ad, which landing page or which CSR conversation produced it.
Bluefrog sits between them. We take the marketing and communication side — Google, Meta, organic, the website, the phone system, forms and SMS — run it through AI call and lead intelligence, and then match those records against ServiceTitan customers, bookings, jobs, estimates and invoices through the ServiceTitan API.
The result is a single record of what actually happened: this source produced this call, this call was handled this way, this booking was created, this technician ran the job, this estimate was presented, this amount was sold, this revenue was recognized. Management stops arguing about which report is right, because there is only one journey.
Bluefrog integrates with the ServiceTitan API. Bluefrog is an independent technology company and is not affiliated with, endorsed by, or a partner of ServiceTitan.
Attribution is one question. Operations asks a dozen more.
Attribution tells you where a lead came from. Integration tells you what your business did with it.
Bookings vs revenue
Booking count and revenue do not move together. A channel can raise booking volume while lowering average job value. Bluefrog reports both side by side, per source, per service category, per location — so growth in activity is never mistaken for growth in business.
The estimate pipeline
Open estimates are the quietest number in home services. Bluefrog tracks presented value, sold value, open value and aging from ServiceTitan, then automates follow-up and surfaces the estimates that are drifting toward dead before anyone notices.
Revenue per lead by source
Cost per lead is a marketing metric. Revenue per lead is a business metric. When both sit in the same table, budget conversations get much shorter — and usually move money toward something other than the cheapest lead.
Call handling tied to booked jobs
A CSR score means little on its own. Bluefrog joins each evaluated call to what happened next in ServiceTitan, so coaching is grounded in booked jobs and completed revenue rather than in opinions about tone.
Capacity and demand
Dispatch data shows where the board is full and where it is empty. Marketing that ignores capacity buys leads you cannot serve. Connected data lets spend follow available capacity by trade, by market and by week.
Customers, not just leads
ServiceTitan already knows who is a member, who has aging equipment and who had a declined recommendation. Customer intelligence turns that history into reactivation, renewal and follow-up work.
What management actually gets.
Connected ServiceTitan and marketing data, reported the way an owner thinks about the business.
Bookings vs Revenue — trailing 12 weeks
Estimate Pipeline — presented / sold / open
Lead source → booking → revenue
| Lead Source | Leads | Booked | Book Rate | Completed Jobs | Revenue | Revenue / Lead |
|---|---|---|---|---|---|---|
| Google LSA | 310 | 232 | 75% | 214 | $289K | $932 |
| Paid Search | 420 | 268 | 64% | 241 | $311K | $740 |
| Organic / GBP | 280 | 196 | 70% | 180 | $243K | $868 |
| Meta | 150 | 78 | 52% | 66 | $88K | $587 |
| Repeat / Membership | 205 | 178 | 87% | 171 | $226K | $1,102 |
Illustrative data. Figures are examples of report structure, not client results.
Revenue Intelligence → · Custom dashboards → · Marketing Intelligence →
Evaluate the call. Then check what ServiceTitan says happened next.
Every inbound call is transcribed, summarized and classified for intent and bookability, then scored against a rubric your leadership defines — greeting, discovery, urgency, appointment attempt, membership conversation, whatever you actually manage to. Your standards; AI-powered evaluation.
Bluefrog then joins that evaluation to the ServiceTitan record. Did a booking get created? Was it kept or cancelled? Did the job complete? What was invoiced? That join is where call coaching stops being subjective. You can see which handling patterns precede booked, completed, higher-value work — and which bookable calls left the building without an appointment.
Engineering, not a spreadsheet export.
This is an API integration project run by people who have been building production business systems since 1997.
- Customers & locations
- Bookings & jobs
- Appointments & dispatch
- Estimates & invoices
- Campaigns & call records
- Memberships
- Call, form and SMS records
- Phone / address / customer matching
- Source and campaign mapping
- Duplicate and repeat-caller handling
- Multi-location routing
- Transcription & summaries
- Intent & bookability
- Company-defined rubrics
- Estimate aging
- Revenue per lead
- Management dashboards
- Daily analysis & alerts
- Estimate follow-up automation
- Missed-opportunity flags
- Budget and capacity signals
Where the Bluefrog Intelligence Platform already covers the requirement, implementation is fast and modular. Where your operation is unusual — an odd job-type taxonomy, a second CRM, a franchise rollup, a home-grown dispatch tool — we build the remaining piece. API integration and custom software have been the core of this company for more than twenty-five years.
Contractors who already run on ServiceTitan and want the rest of the picture.
If you have call recordings nobody has time to listen to, a marketing report that disagrees with your ServiceTitan report, an estimate backlog nobody is working, or a budget conversation that keeps circling back to cost per lead, the problem is almost never the software. It is that the systems are not connected to each other. That is the entire job here — see home services marketing built on operational data and Google Local Services Ads connected to revenue.
AI is easy to access. Making it useful is hard.
Bluefrog makes AI useful by integrating it with the way your business actually works — your software, your calls, your customers, your marketing and your revenue.
Technology development since 1997 · AI integration platforms since 2001