Follow marketing all the way to completed revenue.
Connect ad spend, calls, bookings, jobs, estimates and invoices so you can see which channels are actually producing business outcomes.
Why this keeps happening.
Ad platforms grade their own homework — clicks and "leads" that never become jobs.
Revenue lands weeks after the click, in a different system, under a different name.
Nobody can answer "what did that campaign actually produce?" with completed-job dollars.
With RevenueIQ in place.
Stop judging marketing by clicks and leads alone. Connect spend to calls, bookings, jobs, estimates, invoices, and completed revenue.
Spend, calls, bookings, jobs, estimates and invoices connect into one funnel.
CAC, ROAS and cost-per-deal are computed from completed revenue — not platform-reported conversions.
Honest attribution: matched revenue is labeled matched, correlated is labeled correlated, and unattributed revenue stays visible instead of being forced into a channel.
What RevenueIQ does.
The full funnel
- Ad spend → contacts → leads → bookings → jobs → completed revenue
- Open estimates and pipeline vs completed
- Cancels and cycle time
- New callers vs existing customers
Channel economics
- CAC by channel
- ROAS and cost per deal
- Campaign-level spend, sold value and revenue
- Google Local Services performance
Speed to close
- Same-day, 1-day, 2–3-day and long-tail close windows
- Revenue, spend and lead trends
- Lead-to-revenue correlation
Drill everywhere
- Campaign, revenue, booking and CSR drill-downs
- Geographic revenue by city and ZIP
- Multi-company rollups
- Trace one lead from click to invoice
What it looks like in practice.
Channel funnel — month to date
$48.2K
1,204
512
447
$391K
Illustrative product interface with synthetic data.
Connect → Understand → Act
Connect
Ad spend, calls, bookings, jobs, estimates and invoices connect into one funnel instead of five disconnected reports.
Understand
Channel economics are computed from completed revenue, with matched and correlated activity labeled honestly — and unattributed revenue kept visible.
Act
Budgets shift toward the channels associated with completed jobs, based on your own records rather than platform-reported conversions.
Your data, treated like it matters.
Every Bluefrog product runs with tenant isolation, role-based access, activity logging and encrypted transport. Security has been part of the practice here for decades — read more on our information security page.
Asked before you ask.
How does RevenueIQ attribute revenue to marketing?
Honestly. Revenue that can be matched to a campaign or call is labeled matched, revenue that is correlated is labeled correlated, and revenue that cannot be tied to a channel stays visible as unattributed instead of being forced into a bucket. Decisions get made on completed-job dollars, not platform-reported conversions.
What does RevenueIQ need to connect to?
Your ad spend, call, booking, job, estimate and invoice records — the systems you already use. Bluefrog connects them into one funnel so spend and completed revenue can be read together.
How is this different from the reporting inside the ad platforms?
Ad platforms report on their own conversions, which end at the click or the lead. RevenueIQ follows the same activity through bookings, jobs and invoices, so channel economics like CAC and cost per deal are computed from revenue that actually landed.
AI is easy to access. Making it useful is hard.
Bluefrog makes AI useful by integrating it with the way your business actually works — your software, your calls, your customers, your marketing and your revenue.
Technology development since 1997 · AI integration platforms since 2001