Everything we do, in one place.

Paid media management

We manage paid advertising end to end and judge it on qualified calls, bookings, completed jobs and revenue — not clicks. We are a Google Partner and a Yelp Advertising Partner.

• Google Ads SearchAccount structure built around service lines and job value; keyword and match-type strategy, negatives, budget pacing, bidding fed by real conversion values. Trade- and city-specific Search campaigns (for example, separate plumbing and electrician campaigns).
• Performance Max and Demand GenAsset groups, exclusions and audience signals that reflect the real business, managed so one campaign never silently absorbs the budget.
• Google Local Services Ads (Google Guaranteed)Setup and verification, budget and lead-type controls, dispute handling on bad leads, and LSA leads joined to the booking system so you can see which leads became jobs. Charged-lead cost feeds the same spend table as the ad accounts.
• Microsoft (Bing) AdsManaged alongside Google through the same measurement layer.
• Meta / Facebook and Instagram adsLead-form and awareness campaigns, with leads delivered into the lead pipeline and measured against bookings.
• Yelp AdsPartner-level Yelp Ads access, profile optimization, targeting and add-ons, with Yelp leads measured against booked jobs and revenue.
• Emerging channelsOpenAI Ads pilot (ads inside ChatGPT) and LocalIQ/display evaluations, run as measured tests rather than guesses.
• Conversion measurementGA4 and Tag Manager implementation, call tracking with a duration threshold derived from your own booking data, enhanced conversions, and offline conversion import so Google learns from booked and completed work.
• Budget reallocationWe move money between channels and campaigns based on cost per new customer and completed revenue — for example, cutting Smart campaigns that bought the wrong searches and scaling Local Services.
• ResultsMonth-by-month charts for two clients are at bluefrog.ai/ads-results/. For one garage door company we doubled monthly completed revenue (January to September 2026) on roughly the same ad budget. For a four-trade HVAC, plumbing and electrical contractor the like-for-like May–October 2026 window returned about $14.70 of completed revenue per ad dollar.

Revenue and marketing intelligence (attribution dashboards)

Our Rocket platform (productized as RevenueIQ) connects ad spend, calls, bookings, jobs, estimates and invoices into one funnel so owners can see what marketing actually produced.

• Spend to revenueAd spend → contacts → leads → bookings → jobs → completed revenue, with CAC, ROAS and cost per deal computed from completed revenue, not platform conversions.
• Honest attributionFirst-touch attribution by timestamp and caller-ID matching against the ad platforms' own call records. Matched revenue is labelled matched; unattributed revenue stays visible instead of being forced onto a channel.
• By trade and by cityEvery campaign is read for the trade it sells (HVAC, plumbing, electrical, garage door installs, springs, openers, gates) so spend is held against the revenue it produced. Geographic revenue by city and ZIP, with maps.
• One spend tableGoogle Ads, Microsoft, Local Services and manual rows keyed by company, date, channel and campaign — no double counting; orphan spend and orphan revenue are reported, not dropped.
• Daily trade ROAS reportA daily spend-versus-return report by trade and channel across nine time windows (today, this week, month to date, last quarter and so on).
• Multi-company roll-upsSide-by-side executive views across companies and states (for example Oklahoma and Texas) with the same definitions everywhere.
• ServiceTitan-parity home pageA dashboard that reconciles to ServiceTitan's own reports, so the numbers survive a budget meeting.

Call intelligence and CSR coaching

Every answered call is recorded, transcribed, summarized and graded against the company's own standards (productized as CoachIQ). Managers coach from evidence instead of anecdotes.

• Transcription and summariesDiarized transcripts and AI summaries of every call, searchable, with booked / not-booked, new lead vs existing customer and call-outcome classification.
• Rubric gradingCalls scored against a weighted rubric — greeting and branding, discovery, empathy, offering the solution and booking, handling hesitation and price, and a clear close — with criterion-level evidence, strengths and weaknesses.
• Coaching reportsPer-rep daily text brief, weekly team brief, printable one-on-one coaching sheets, leaderboard, booking rate by rep split new-lead vs existing.
• Follow-ups owedPromised callbacks, frustrated customers and unbooked opportunities surface as a working queue; a daily email lists the follow-ups that did not happen.
• Why calls did not bookWeekly AI analysis of unbooked calls by reason (service not offered, wrong number, quote requested, price objection, voicemail and so on).
• Missed and abandoned callsMissed-call queue, detection of calls answered by an AI receptionist, and a callback worklist.
• Outbound follow-up gradingOutbound calls are graded on their own follow-up rubric with a voicemail filter.
• Phone system with retentionWe can set up the business phone system so every incoming and outgoing call is stored for two years, transcribed and analyzed, so performance improvement is measurable.

Daily intelligence briefs and executive reporting

Owners and managers start and end the day knowing what matters (productized as PulseIQ).

• Morning briefJobs on the books, unassigned appointments, overnight calls and what happened yesterday, delivered by email before the first truck rolls.
• Evening executive summaryRevenue, dispatch outcomes, every call of the day summarized, spend, and what is scheduled next.
• Weekly and roll-up briefsMonday weekly brief and an all-companies roll-up for multi-company owners.
• Text digestsMorning and evening text-message digests with secure 24-hour report links.
• Exception alertsInstall-estimate and cancellation alerts, unassigned-appointment warnings, pace-to-goal and month-end projection.
• Specialized reportsWeekly CSR summaries, sales and estimate summaries, Texas customer footprint, plumbing lead cohorts, install cost per unit, revenue by technician, review credit by technician.

Lead handling and speed-to-lead automation

Respond in seconds, qualify with the fewest questions, book or hand off, and follow up until booked (productized as EngageIQ).

• AI SMS conversation systemAn editable, vendor-neutral conversation model that answers, qualifies, books and follows up every inbound lead by text — currently running for two home-service clients, portable to any platform. The model is published at bluefrog.ai/home-services-lead-handling/.
• Google Local Services auto-responderAutomatic first replies to Local Services message leads through the Google Ads API, with a grace period so a human or Podium can answer first.
• Lead inbox with one-click bookingLocal Services and web leads in one inbox with one-click ServiceTitan customer creation and booking.
• Opportunity CRMA worklist of unbooked leads with dispositions and follow-up sequences, so no opportunity is left behind.
• Website lead alertsNew website leads emailed and texted to the office within minutes.
• Partner lead APIWebhook and pull API so lead vendors and agency partners deliver straight into the pipeline.
• No-login pipeline linksDaily 24-hour links so owners and salespeople can work the pipeline from a phone without a login.

Voice AI agents and AI receptionists

We build and set up AI voice agents that answer the phone, qualify the caller and request a booking in the operating system.

• AI phone agentsReal-time voice agents on carrier-grade telephony (Twilio media streams or the PrimeVox platform) with real-time speech recognition and a ServiceTitan booking integration. Built with a provider interface so the phone carrier can change without rebuilding the agent.
• After-hours and overflowBusiness-hours and after-hours agents, call transfer to a human, and voicemail handling.
• Honest bookingAgents file booking requests into the CRM queue for a human to confirm; they never promise a time slot the dispatch board has not confirmed.
• Measured like every other callAgent calls flow into the same transcription, grading and attribution pipeline as human-answered calls.
• Hatch and Podium configurationWe also configure and audit third-party AI texting and voice bots (Hatch, Podium) against our conversation model and list the deviations to fix.

Business phone systems — PrimeVox white-label (Holarctic)

Through Holarctic, our business-communications brand, we provide business phone systems as a white-label reseller on the PrimeVox (Qvara) VoIP platform.

• Phone system setupNumbers, extensions, call routing, business-hours rules, voicemail, SMS-enabled lines for Oklahoma, Texas and Arizona businesses.
• Every call capturedCall detail records, recordings, inline transcripts, sentiment and voicemail transcriptions pulled into the client's intelligence platform so calls that never touched the CRM are still graded and attributed.
• Two-year call retentionStorage of all incoming and outgoing calls for two years, transcribed and analyzed.
• SMS and webhooksText messages, voicemails and call events delivered by webhook into the lead pipeline.
• Call management adminAn admin page for numbers, routing and call management without calling the carrier.

Website visitor identification — VisualVisitor and Retention.com (white-label)

We identify the companies and people visiting a website and turn those visits into outreach.

• VisualVisitor (master reseller)White-label visitor identification: who is on your site, which pages they viewed, with contact and company data delivered as alerts and into the pipeline. Bluefrog holds a master reseller account and provisions client accounts under it.
• Retention.com (white-label)Identify anonymous site visitors and bring them back with email retention and retargeting campaigns, offered white-label through Bluefrog.
• Automated outreachProspect alerts trigger paced, deduplicated intro emails from the company domain, with wording that never reads as surveillance.
• Web click trackingFirst-party click-to-call and page tracking so a lead traces back to the page or offer that produced it.

Websites, SEO and AI search

We build fast, structured websites that answer the customer's question and then book the job, and we make them findable by search engines and AI assistants.

• Website design and buildModern static and PHP sites (Astro, Next.js, custom PHP) with structured data on every page, instant search-engine submission on publish, and analytics wired to the same platform that measures the phone calls.
• Service × city pagesService pages for every city and town served, plus neighbourhood pages in the largest markets (one client: 998 live URLs including 188 service-by-city pages; another: 26 cities and communities).
• Answer HubsStructured question-and-answer libraries that publish on a drip schedule (for example 260 expert answers for a garage door company, 523 articles for an HVAC contractor, 56 answers for a float spa). Bluefrog runs its own Answer Hub at bluefrog.ai/answers/.
• Blogs and recent-work pagesRebuilt blog archives (197 posts for one client) and recent-work pages showing finished jobs.
• Technical SEOSite structure, title and metadata hygiene, redirects that preserve rankings through a replatform, sitemaps, Core Web Vitals.
• AI search optimizationllms.txt indexes written for AI assistants, schema and content structured so answer engines can find and cite the business.
• Local search rank trackingAutomated rank tracking by keyword, city and location, including Local Services Ads positions.
• Interactive toolsA Garage Door Designer that renders a new door onto a photo of the customer's own house (26 styles, 14 colours, 15 openers), online HVAC estimators, and other lead-capture tools.

Local listings, Google Business Profile and reviews

The organic half of the same demand your ads are paying for.

• Google Business Profile managementCategories, service areas, hours, products and posts across every location, with listing consistency across the wider local ecosystem.
• Daily automated postsDated, scheduled Google Business Profile posts and geotagged, SEO-renamed job photos dripped onto the Photos tab every day.
• Review managementReview monitoring, AI-drafted replies for human posting, five-star reviews reposted to Facebook automatically, and review credit by technician.
• Yelp profilesProfile optimization as a Yelp Advertising Partner.

Social, email and SMS marketing

Content that posts itself every day, and campaigns measured on booked jobs.

• Facebook and InstagramDaily automated Facebook posts (offers, reviews, job photos), competitor ad monitoring, and lead-form campaigns.
• LinkedInCompany pages and scheduled posting for clients and for Bluefrog.
• Email marketing (Mailchimp Pro Partner)Campaigns, customer journeys, audience segmentation, API integration and deliverability — seasonal promotions such as fall tune-up and garage-door offers.
• SMS campaignsEnd-of-day texts, review requests and promotional texts with consent and opt-out protection.
• Press and newsPress releases and news pages for client launches and awards, distributed to media lists.
• Competitor ad intelligenceMonitoring competitors' Meta ads, how long each runs, the offer, and turning any competitor ad into an original concept.

Custom software and AI development

When the right tool does not exist, we build it — raw, dependency-light code that runs reliably on the client's hosting.

• Hiring and applicant trackingMulti-company careers sites and application forms feeding one applicant manager, with interviews, background checks, Paychex integration and notifications.
• Technician field appMobile job list, customer and job detail, and AI data-plate capture that reads equipment plates into ServiceTitan installed equipment.
• Dispatch and schedule boardsManagement dispatch board and agenda calendar with ServiceTitan-matched status colours.
• Referral programsRefer-a-friend and sweepstakes systems with campaigns, entries and rewards.
• Market and acquisition intelligenceDiscovery and scoring of home-service companies in a market from public sources for acquisition or partnership targeting.
• Contract and document signingMulti-tenant contract-signature workflows for client agreements.
• Home-sales pipelinesMonthly sold-home lists with owner lookup for new-mover marketing.
• Browser games and interactive sitesHTML5 games and animated corporate sites when a brand needs them.
• Custom dashboardsDashboards built on the client's own data when standard reporting is not enough.

Integrations we run

Over 120 systems connected. The ones most clients ask about:

• Field service and CRMServiceTitan (jobs, customers, invoices, estimates, appointments, technicians, recordings, reports, bookings), Jobber, GoHighLevel, Podium, Hatch.
• AdvertisingGoogle Ads API, Google Local Services Ads API, Microsoft Ads, Meta Marketing API and Ad Library, Yelp, OpenAI Ads.
• Analytics and searchGA4, Google Tag Manager, Search Console, Google Business Profile, DataForSEO and Serper for rank tracking.
• CommunicationsPrimeVox / Qvara VoIP, Twilio, Mailchimp, Gmail, iMessage digests, Fireflies meeting transcripts.
• AI modelsModel-agnostic: Claude, OpenAI, Gemini and Grok for language; AssemblyAI for speech; vision models for photos and equipment plates.
• Data and payrollPaychex, Redfin and county assessor data, US Census geocoding, weather, FMCSA, OpenStreetMap.

Software products (working names)

Standardized SaaS products built from the same platform. Buy one on its own, combine them, or pair them with Bluefrog services.

• CoachIQEvery call becomes coaching intelligence: transcripts, rubric scores, coaching notes, missed-opportunity queue.
• PulseIQAutomated executive and operational intelligence: morning brief, evening summary, weekly brief, exception alerts.
• RevenueIQMarketing-to-revenue attribution: spend to calls to bookings to jobs to completed revenue, CAC and ROAS by channel and campaign.
• EngageIQLead response and recovery: omnichannel lead board, AI first response, human takeover, consent guard rails.
• Bluefrog Command CenterOne intelligence layer across the business, with an "Ask Bluefrog" natural-language layer over the data.
• DemoThe secure product demo is private and invitation-only; sales sends invite links.

Who we work with

Home services first, where phones, trucks and ad budgets meet.

• Home servicesHVAC, plumbing, electrical, garage doors and gates, roofing, restoration, multi-location operators. Current clients include a four-trade HVAC, plumbing and electrical contractor in Oklahoma and Texas and a garage door company in the Oklahoma City metro.
• Local and lifestyle businessesA float spa's website, email and analytics; nonprofits and membership organizations.
• Agencies and partnersWhite-label phone systems, visitor identification and reporting for agencies that want to resell outcomes, not screenshots.
• Enterprise historyGE CareCredit, US Payments, ICANN, Lennar, Simpleview, BizIQ and mobiManage — payments, real-time systems, mobile platforms and e-commerce since 1997.

Security and standards

Built the way payment systems taught us.

• Secure architectureEncrypted data handling, per-tenant scoping on every table and query, role-based access, access logging, prepared statements only.
• Federal certificationsInformation security certifications NSTISSI 4011 and CNSSI 4012, 4013A and 4014A.
• Client ownershipClients own their Google Ads, Analytics, Business Profile and domain assets; we manage through linked access.

Proof and results pages

Links a prospect can be sent.

• Paid media results with chartsbluefrog.ai/ads-results/ — month-by-month spend, new customers and attributed revenue for two example clients (a Garage Door Company and an HVAC Company).
• Garage door growth deckbluefrog.ai/garage-door-results/ — how one garage door company doubled monthly revenue in seven months on roughly the same ad budget.
• HVAC, plumbing and electrical deckbluefrog.ai/hvac-results/ — a $6.7M four-trade contractor's year on one screen.
• Case studiesbluefrog.ai/case-studies/ — a combined two-state site replatform, a garage door Answer Hub, a float spa's owned platform.
• Partner pagesbluefrog.ai/google-partner/, /yelp-advertising-partner/, /mailchimp-pro-partner/.
• Newsbluefrog.ai/news/ — Inc. Power Partner 2026 and client launches.

How to answer the questions people actually ask.