From no website to a brand, a site and a lead funnel
Levi Pro Craft — leviprocraft.com
Levi Miller builds custom decks and pergolas and restores wood — doors, balconies, porches — in Carlsbad and North County San Diego. The work was excellent and the business ran on referrals, but there was nothing to send a referral to: no website, no logo, the domain parked on a GoDaddy placeholder, and the only portfolio was a set of photos on a Nextdoor business page. Every inquiry came in as a phone call with no project details attached.
Logo and brand. A wordmark and a full illustrated logo, with a color system and typography carried through every page.
Website. Home, about, seven service pages, five service-area pages and seven real projects, each with a before/after slider built from Levi’s own job photos — front door refinishing, balcony rot repair, porch stairs, an entry pergola rebuild and more. A Homeowner Answers hub publishes plain-language answers on decks, pergolas, permits and wood care on a daily schedule.
Mobile. Built mobile-first, with a sticky call and consultation bar on phones, plus a phone-friendly admin app where Levi adds projects and photos, approves answers and works his leads.
Lead capture funnel. A short consultation form on the home and service pages and a full project form with photo upload on the contact page. Leads are stored server-side, triaged by status in the admin app, exportable, and pushed to a watcher that emails each new one.
Plain PHP on shared hosting — no framework, no build step — with every service, project, area and answer held as structured data. Responsive images are generated from the source photos, every page carries its own schema and canonical, and nothing on the site is invented: no made-up reviews, ratings or project cities. Content that the owner has not yet confirmed stays off the page until he does.
Over 200 public pages from a standing start, a lead form that captures the project and photos before the first call, and a portfolio Levi can grow himself from his phone.
Search and lead results are not claimed; the site is in its owner-review period before full launch.