Bluefrog Launches New Website for Float OKC, Moving the Edmond Float Studio Off Squarespace onto a Platform It Owns
Services, memberships, packages and gift cards now live as structured data, so a price change is one edit and every booking link, page and search listing follows.
SCOTTSDALE, Ariz. — October 19, 2026 — Bluefrog today announced the launch of the new floatokc.com, the website of Float OKC, a float therapy and infrared sauna studio in Edmond, Oklahoma. The site went live on October 13, 2026, replacing the studio’s Squarespace site.
Float OKC’s previous site was a page builder: every price, service description and booking link was typed by hand into individual pages, and the studio could not change one without checking all of them. The new site is built in plain PHP with no framework and no build step, and every service, membership, package and gift card is held as a structured record. Page content, booking links, meta descriptions and search schema all derive from the same record, so the studio edits data rather than pages.
The site launched with a legacy URL redirect map, posts carried over from the old blog, and an answer library of 56 questions in six categories — from what to wear in a float tank to how the tanks are cleaned — all searchable. Booking runs through the studio’s existing HelmBot system from a single, centrally managed set of links.
“Float OKC sells an experience, and the website’s job is to describe it honestly and get people booked,” said Jeff Beasley, founder and CEO of Bluefrog. “Everything on the site comes from one source of truth, which is how a two-person studio keeps a hundred-page website accurate.”
Bluefrog designed, built and migrated the site and continues to operate it. Float OKC offers float therapy, infrared sauna and red light sessions in Edmond, Oklahoma.
About Bluefrog
Bluefrog is an AI systems integrator that connects artificial intelligence with the software, communications, marketing and operational data companies already run on. Building technology since 1997 and veteran-owned, the company splits its time between Scottsdale, Arizona and Oklahoma City and Tulsa, Oklahoma. See our work.