How do I tell dangerous technical debt from code that is just ugly?
Ugly code is expensive to read. Dangerous debt is code that can lose or corrupt data, cannot be changed without breaking something unrelated, or that only…
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AI Integration 11
Operational AI 10
ServiceTitan 10
Field Service Software 10
Call Intelligence 10
Coaching & QA 10
Revenue Intelligence 10
Attribution & Measurement 11
Marketing Intelligence 10
Google Ads 10
Google LSA 10
Meta & Social 10
Local SEO & Listings 10
AI Search 11
Content Automation 10
CRM & Customer Data 10
Custom Software 10
APIs & Data 11
Dashboards & Reporting 10
Home Services Operations 10
AI Security & Governance 11
Voice & Automation 10
Custom Software
Build versus buy, and what to do when software does not exist.
When is a custom dashboard better than a BI product like Power BI or Looker Studio?
BI products are excellent when your data is already clean, joined and in one warehouse. They are weak exactly where service businesses hurt: joining a cal…
What actually drives the cost of custom software?
Not the feature list. Effort scales with the number of distinct user roles times the number of states a record can be in, plus one hard multiplier for eve…
What is the real difference between configuring software, customizing it, and building custom?
Configuration uses options the vendor supports and survives upgrades. Customization changes behavior in ways the vendor tolerates but does not guarantee, …
How do I tell whether an AI feature is genuinely custom or just a thin wrapper on a model?
Ask what happens without the model. If removing it leaves nothing, it is a wrapper. Real AI systems carry substantial engineering around the model: data p…
How exposed are we if the one person who understands our system disappears?
Measure it concretely: pick a recent change and ask whether anyone else could have made it using only what is written down. Exposure is not about headcoun…
Should we build on top of our CRM platform or outside of it?
Build inside when the logic only touches that platform's data and its users already live there all day. Build outside when the logic needs data from more …
Should we buy software or build our own?
Buy anything where the process is a commodity and the vendor's opinion is better than yours: accounting, payroll, dispatch, email. Build where the process…
What actually makes a custom software project bigger than it looks?
Screens are cheap. What inflates a build is the number of external systems it touches, the number of distinct user roles, whether data has to stay correct…
What happens to our custom software if the developer who built it disappears?
The code is usually the least of it. What breaks a company is the knowledge and access that lived with one person: a scheduled job on an unnamed machine, …
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