How do you dispute a bad Local Services Ads lead, and what actually gets credited?
You dispute from the lead record in your Local Services account, choose a reason, and submit within Google's review window. Credits are granted for struct…
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Google LSA
Local Services Ads, lead quality and disputes.
Can I use my own call tracking number with Local Services Ads?
Not inside the ad itself. Google supplies its own forwarding number for Local Services listings, so dynamic number insertion and swap-based call tracking …
How does the Local Services Ads budget actually work?
You set a budget that Google paces across a period, and Google may spend above the daily average on busy days and true up across the period, so a single h…
Does missing calls hurt my Local Services Ads?
Yes. You generally are not billed for a call nobody answers, but Google treats responsiveness as a placement signal, so a pattern of missed calls reduces …
Can an expired license or insurance document pause my Local Services Ads without me knowing?
Yes. Verification documents have expiry dates, and when one lapses the profile can stop serving or lose its badge while the account still looks active at …
Why am I getting Local Services Ads leads for work I don't do?
Almost always because a job type is switched on that you did not intend, or Google added or renamed categories under your service and the defaults enabled…
How do I tell if Local Services Ads is adding leads or just taking them from my map listing?
Total lead count cannot answer this, because the LSA unit sits above the map pack and intercepts demand that might have reached you anyway. The only hones…
What do you have to do to get the Google Guaranteed badge?
Verify the business, provide license documentation for every category and jurisdiction that requires one, supply a general liability certificate meeting G…
What does the Google Guaranteed badge actually cover?
Google Guaranteed is a limited satisfaction backstop, not a warranty or an insurance policy. If a customer books through your Local Services Ad and is unh…
How do I tell whether a call came from Local Services Ads or from my regular Google Ads?
LSA calls arrive on a Google forwarding number tied to your Local Services profile, not on the dynamic numbers your search ads swap onto the website. The …
What does my Local Services Ads dispute rate actually tell me about the account?
Treat dispute rate as a diagnostic, not a scorecard. A rate near zero usually means nobody is reviewing leads, not that every lead is good. A rate that cl…
Why do my Local Services Ads lead disputes keep getting denied?
Most denials trace to three things: the reason chosen does not match what the recording shows, the dispute was filed after the credit window closed, or th…
What's the right way to compare Local Services Ads against paid search?
Compare them on completed revenue per unit of spend, using the same time window and the same lag allowance. Cost per lead is misleading because the two ch…
How do I get Local Services Ads data into my own reporting instead of the dashboard?
Google exposes local services lead data programmatically through its ads API, including lead records and conversation detail, which is what you want for a…
Does how fast we answer the phone really affect our Local Services Ads ranking?
Google names responsiveness as a ranking input for Local Services Ads, and it can observe things you may not be tracking: whether the forwarded call was a…
Should I use Maximize Leads or set my own bid in Local Services Ads?
Maximize Leads is the right default for most accounts because it adapts to auction conditions you cannot see. Manual bidding earns its keep in two situati…
What happens to Local Services Ads leads that come in after hours?
Your profile hours control when the ad is eligible to serve, so the first question is whether you are advertising into hours you cannot staff. Leads that …
What's the right way to compare Local Services Ads to my other marketing channels?
Not on cost per lead. Every channel defines a lead differently, so that comparison is arithmetic on incompatible denominators. Compare on cost per booked …
Why did my Google Guaranteed badge disappear?
The badge depends on ongoing eligibility, not a one-time approval. It commonly drops when a license or insurance certificate expires, when a background ch…
Why does my Local Services Ads spend jump way above my daily number on some days?
Local Services budgets are averaged across a billing period, not enforced per day. When demand spikes, the system is allowed to spend above the daily aver…
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